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Date Published: 19/01/2023

ARCHIVED - Jumilla in the north of Murcia recorded record tourism figures in 2022

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The new Wine Museum of Jumilla provided a boost to the sector as museums reopened after the pandemic

<span style='color:#780948'>ARCHIVED</span> - Jumilla in the north of Murcia recorded record tourism figures in 2022 More and more people are being attracted to visit the town and municipality of Jumilla in the north of Murcia, according to local government statistics, and it appears that the opening of the new Wine Museum has provided a boost to the numbers, raising them to unprecedented levels.

The Town Hall reports that in its first months since opening the Museo del Vino received 5,494 visitors, while the total registered during 2022 reached 50,074 (taking into account the museums of Jumilla, the castle, the tourist office, the Casa del Artesano, the Town Hall, the theatre and the Casa del Artesano. This is around 20 per cent higher than the figure reached in 2019 (the last year before the coronavirus pandemic so severely disrupted the sector), when the total reached 39,387.

The Wine Museum proved an immediate hit, but once again the most visited location was the Ethnography and Science museum with 12,862 customers. At the same time, the number of people visiting the Casa del Artesano was double that of 2019, while the guided tours offered by the tourist office were joined by 1,137 people.

<span style='color:#780948'>ARCHIVED</span> - Jumilla in the north of Murcia recorded record tourism figures in 2022 Credit has to be given to the council and especially to the Tourism department, which constantly promotes Jumilla in various ways: for example. The Semana Santa celebrations, which have been awarded International Tourist Interest status, were publicized on billboards in Murcia, Alicante, Madrid, Barcelona and Albacete, along with the local gastronomy.

The Wine Museum was featured on the TV program “Enclaves” (on Amazon Prime) and during 2022 two new virtual tourist offices were opened while the Spanish language tourism website was revamped: at the same time, of course, the English language website managed by Spain Today Online SL was constantly updated to reflect the latest events in the municipality.

For more local news, events and visiting information go to the home page of Jumilla Today.

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Address

Plaza del Rollo, 1 30520 JUMILLA

Tel: 968 780237 / 663 300779

Oficina de Turismo Jumilla

The tourist office in the centre of Jumilla is easily found by driving straight into the centre of the town along the Avenida de Murcia and following the signposts. The tourist office is alongside the Parque de Don Albano Martínez Molina, where there are a number of parking spaces.

Jumilla, in the north of the Region of Murcia, has become internationally famous over recent decades due to the quality of the wines produced in the municipality, and wine tourism has begun to attract visitors from other parts of Spain and the rest of Europe.

The tourist office is happy to provide a range of maps and leaflets showing the different bodegas which can be visited within the municipality. Some of these form part of the Rutas del Vino de Jumilla, the Jumilla wine route, and can either be visited as a guided tour or sell their produce directly to the public.(see feed below for more details)

However, the town and the surrounding countryside have plenty of other attractions for visitors, and the popularity of Jumilla wines is leading more and more people to discover other facets of the tenth largest municipality in Spain.

Jumilla Tourist Office

These include the spectacular countryside and birdlife in the Sierra del Carche, the historic remains which range from cave paintings and a Roman mausoleum to the castle, the Iglesia de Santiago, the Town Hall and the Teatro Vico, and the gastronomy: rich stews are accompanied not only by the wines of the area but also by Jumilla pears, which also enjoy Denomination of Origin status.

Tourism in Jumilla is not as seasonal as it is in the coastal areas of the Region of Murcia, but the town is at its liveliest during the fiestas in Holy Week and the August Fair, which incorporates the grape harvest celebrations and the Moors and Christians parades.

The Altiplano of the Region of Murcia, which consists of the municipalities of Jumilla and Yecla, is only just over an hour by car from the Mar Menor, Cartagena, Mazarrón, Torrevieja and Alicante, and anyone wishing to visit real inland Spain and world-class wineries is advised to include Jumilla in their schedule.