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Date Published: 07/07/2022
ARCHIVED - Shoppers can bag cash prizes in Orihuela with launch of scratch and win campaign
The initiative to boost local trade in Orihuela will run from July 11 to July 31
Orihuela has once again launched its 'Scratch and Win' campaign to boost local trade and reward lucky loyal customers with 25 euros which can be spent in a multitude of shops and establishments in the town.
Launched by the Association of Traders of the Municipality of Orihuela (ACMO) in collaboration with the town council's Department of Commerce, the initiative will run from Monday July 11 to July 31.
During this period, customers who spend more than 10 euros in any participating shop, service establishment, bar, restaurant or hotel will receive a scratch card with the chance to win 25 euros which can be redeemed against any subsequent local purchase over 40 euros.
"We are going to give 3,500 euros directly from ACMO coffers," announced the association president, Ascensio Pérez, adding that "in this way we are first incentivising the initial purchase and promoting a second purchase of 40 euros with the prize. This is a campaign is great for local business and has been heavily requested by shopkeepers and the hospitality sector in Orihuela."
These sentiments were shared by Councillor for Commerce, María García, at the launch of the campaign on Wednesday July 6.
"August is a complicated month for commerce, but we are going to try to boost the local economy with this campaign in July and with the bono-consumo initiative in September. We also have a series of activities planned for International Tourism Day (September 27), to link tourism and commerce so that when people come to visit Orihuela they also get to know the products the town has to offer. Our aim is to reaffirm ourselves as the commercial reference point that we have been for so many years".
Image: Ayuntamiento de Orihuela
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