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Date Published: 13/02/2025

What makes San Javier an Intelligent Tourist Destination?

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Spain is pioneering an initiative that aims to promote sustainable tourism development and improve the quality of life for local residents

What makes San Javier an Intelligent Tourist Destination?

San Javier has been making significant strides in becoming an Intelligent Tourist Destination (DTI), a transformation which is rooted in the town's commitment to governance, accessibility, sustainability, innovation and technology.

In January 2023, the San Javier Town Council completed its initial diagnostic report under the Smart Tourist Destination (DTI) methodology, promoted by the Secretary of State for Tourism. This comprehensive evaluation assessed the town's tourism management across 97 requirements and 261 indicators, providing a clear roadmap for future improvements.

Building on this foundation, the Department of Tourism has initiated follow-up work to monitor progress and implement the recommended strategies. SEGITTUR, the State Trading Company for the Management of Innovation and Tourism Technologies, will oversee this process in the coming months, ensuring that San Javier aligns with the current DTI methodology.

San Javier's journey towards becoming a DTI began in February 2022 when it joined the Smart Tourist Destinations Network. This membership underscored the town's dedication to transforming its tourism sector through innovative practices.

By December 2022, San Javier had earned the DTI Adherido badge, signifying its adherence to the model's five strategic pillars.

In particular, San Javier’s commitment to sustainability is evident in its efforts to balance tourism growth with the protection of the environment. Initiatives like the conservation of the Mar Menor’s endangered giant mussel highlight this dedication.

Accessibility has also been a focal point, with improvements made to public spaces, while technological advancements, including the development of user-friendly tourism apps and interactive information points, have greatly enhanced the visitor experience.

The DTI model developed by Spain is a national and international reference and San Javier’s recognition as an Intelligent Tourist Destination is thanks to its commitment to continuous improvement.

For more local news, events and visiting information go to the home page of San Javier Today

Image: Ayuntamiento de San Javier

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Calle Padre Juan. Centro Cultural Principe de Asturias 30720 SAN JAVIER

Tel: 968 571 704

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Oficina de Turismo de San Javier

San Javier Tourist Offices The municipality of San Javier has three main offices giving tourist information to visitors, as well as two information points. The tourist offices are located in Santiago de la Ribera, on the ground floor of the town hall in San Javier and at the start of La Manga. There is also a summer tourist information point located on the seafront in Santiago de la Ribera as well as one at kilometre 12-13 of La Manga del Mar Menor next to Playa Mistral.

Due to its location on the fringes of the Mar Menor and Mediterranean, San Javier has a period of intense summer tourism activity during the peak summer months, although it is popular with retirees of all nationalities out of peak season.

Tickets for the annual San Javier Jazz Festival can be purchased at the Festival office in San Javier Town Hall, Plaza de España.

Timetables summer 2024:

Tourist office Santiago de la Ribera (Calle Padre Juan 30720, Santiago de la Ribera)

Weekdays 9.00 to 14.00 and 18.00 to 21.00

Weekends and public holidays 10.00 to 13.00

Telephone: 661 572285

Email: turismo@sanjavier.es

La Manga del Mar Menor (Gran Vía Km. 0 30380, La Manga del Mar Menor):

May 1 to September 30:

Weekdays 10.00 to 14.00 and 17.00 to 19.00

Weekends and public holidays 10.30 to 13.00

Telephone 968 128955 ext. 2