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Spoiler alert: one supermarket chain in the Region has triumphed with 11.5% more sales than its nearest competitor
Whether it’s a catchy jingle, a simple layout or ice-cold air conditioning during the sweltering summer months, we all have certain stores that we gravitate towards over others for many reasons aside from value for money.
Grocery shopping is one of life’s unavoidable chores, and in the Region of Murcia there is one supermarket that trumps all others by a country mile: Mercadona. And it’s not a close contest either, since the Valencia chain beats its closest rival by a substantial 11.5% in terms of customer popularity.
According to a Retail Data study published exclusively by the infoRETAIL magazine, in the Region of Murcia Mercadona held a market share of 21.5% at the end of the first quarter of 2022. With 63 establishments in the Region and more than 98 thousand square meters of shopping space, this supermarket is the undisputed leader.
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In second place, Murcianos chose the Spar chain, which is owned by the Upper group: with 139 stores in the Region covering 44,000 square meters, the chain of small supermarkets retains a market share of 9.7%, taking the position away from DIA, which has slipped into third position this year, with a still respectable 9.4%.
Leaving the podium but still some firm favourites are Carrefour and Consum, with market shares of 9% and 7.9% respectively.
In total, the five main supermarkets (Mercadona, Spar, DIA, Carrefour and Consum) represent 57.5% of all purchases made by consumers in Murcia, with the remaining 42.5% made up of several other old reliables, including Lidl and Aldi.
Also of interest: Urgent recall of Lidl, Aldi and Mercadona ice-cream in Spain
Image: Archive
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