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ARCHIVED - Primark launches UK-style website in Spain
Customers in Spain can now check availability at their nearest store and create a personalised Wish List
International fashion retailer Primark is a firm favourite the world over, bringing the most up-to-date clothes and accessories direct from the runway and into our closets at a fraction of the price. However, its website has long left a lot to be desired, showcasing only a tiny proportion of what’s on offer and making it really difficult to see which items are available in which stores.
Not for long, as the company has just launched a new website in Spain, one that’s modelled on the site being trialled in the UK since last year which is proving to be a huge hit.
The new Spanish website features thousands of items from Primark’s best-selling ranges and its new design and improved navigation have been created to “better connect the online search with the purchase in store.” To this end, and for the first time ever, customers in Spain will be able to check stock availability, as well as sizes, at their nearest store.
The site is already up and running and shoppers can browse through a much wider selection of the latest Primark collections, as well as beauty, lifestyle and household products. Customers can also keep up to date with all the brand’s news and discover who is behind the hottest essential collaborations.
Furthermore, bargain hunters who create an online account will have exclusive access to the new Wish List feature, which "will allow consumers to select and save their favourite products for later, as well as choose their store to browse the web and subscribe to a newsletter to receive the latest Primark news and previews of new collections."
At the end of last year, Primark reaffirmed its commitment to Spain by announcing a 100 million euro capital investment in the Spanish market, which has included the opening of eight new stores and the expansion and improvement of many more.
Image: Primark
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