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ARCHIVED - Real Madrid voted the second most influential brand in Spain
The football club beat Mercadona and Banco Santander as one of the most important icons in Spain
Real Madrid football club is a brand which is synonymous with Spain across the globe, and each year hundreds of thousands of fans flock to stadiums around the world to see the iconic team play. But a recent study conducted by DataCentric shows the surprising fact that the Madrid side is actually the second most influential brand in the country, second only to clothing and homeware giant Zara. For 29.46% of those surveyed, the fashion brand is the most prestigious in Spain, followed very closely by Real Madrid, at 26.02%.
According to DataCentric, companies are becoming more and more aware of the importance of their global identities, with brands now competing not only for sales but also for recognition.
Supermarket chain Mercadona comes in third in the line-up (13.9%), followed by Banco Santander and FC Barcelona.
In other studies carried out by the company, Estrella Galicia stands out as the country’s favourite beer, Nike comes in as the top sports brand while Ariel is the most used detergent in all of the autonomous communities in Spain.
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