PROPERTY SEARCH
ARCHIVED - What is the most popular supermarket in the Region of Murcia?
Spoiler alert: one supermarket chain in the Region has triumphed with 11.5% more sales than its nearest competitor
Whether it’s a catchy jingle, a simple layout or ice-cold air conditioning during the sweltering summer months, we all have certain stores that we gravitate towards over others for many reasons aside from value for money.
Grocery shopping is one of life’s unavoidable chores, and in the Region of Murcia there is one supermarket that trumps all others by a country mile: Mercadona. And it’s not a close contest either, since the Valencia chain beats its closest rival by a substantial 11.5% in terms of customer popularity.
According to a Retail Data study published exclusively by the infoRETAIL magazine, in the Region of Murcia Mercadona held a market share of 21.5% at the end of the first quarter of 2022. With 63 establishments in the Region and more than 98 thousand square meters of shopping space, this supermarket is the undisputed leader.
You might also like: Olive oil production in Spain threatened by heatwaves
In second place, Murcianos chose the Spar chain, which is owned by the Upper group: with 139 stores in the Region covering 44,000 square meters, the chain of small supermarkets retains a market share of 9.7%, taking the position away from DIA, which has slipped into third position this year, with a still respectable 9.4%.
Leaving the podium but still some firm favourites are Carrefour and Consum, with market shares of 9% and 7.9% respectively.
In total, the five main supermarkets (Mercadona, Spar, DIA, Carrefour and Consum) represent 57.5% of all purchases made by consumers in Murcia, with the remaining 42.5% made up of several other old reliables, including Lidl and Aldi.
Also of interest: Urgent recall of Lidl, Aldi and Mercadona ice-cream in Spain
Image: Archive
Sign up for the Spanish News Today Editors Roundup Weekly Bulletin and get an email with all the week’s news straight to your inbox
Special offer: Subscribe now for 25% off (36.95 euros for 48 Bulletins)
OR
you can sign up to our FREE weekly roundup!
Read some of our recent bulletins:
25% Discount Special Offer subscription:
36.95€ for 48 Editor’s Weekly News Roundup bulletins!
Please CLICK THE BUTTON to subscribe.
(List price 3 months 12 Bulletins)
Read more stories from around Spain:
Contact Spanish News Today: Editorial 966 260 896 /
Office 968 018 268
