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Date Published: 07/04/2023

ARCHIVED - Top Spanish beer launched in the UK

ARCHIVED ARTICLE -

Leading Spanish lager Cruzcampo will soon be available in pubs across the UK

<span style='color:#780948'>ARCHIVED</span> - Top Spanish beer launched in the UK

Heineken has this week announced the exciting launch of Cruzcampo in the UK, the top selling draught beer in Spain. Cruzcampo 4.4% ABV lager will only be available on tap and will be exclusively sold in pubs.

Although brewed in Britain, beer from Spain is becoming increasingly popular, and Cruzcampo has the added advantage of an attractive low price, according to Heineken, who claim that it “has all the advantages of Spanish premium beers at an affordable price, providing consumers with a great quality experience that trades them up from classic lager brands while remaining accessible.”

Now read: 3 Spanish beers ranked among the top 50 in the world

Mainstream lager has the highest number of drinkers across all beer categories, accounting for one in every three pints, Matt Saltzstein, Heineken UK Beer Brand Unit Director, explained, adding that being able to offer a premium product at an accessible price point is critical in these times of financial uncertainty.

“The launch of Cruzcampo will see Heineken UK continue its commitment to support the on-trade, helping operators meet consumer needs. Holidaymakers returning from Spain, particularly from the Cruzcampo home of Seville, have been calling for the brand to be brought to the UK and even reached out on social media asking for it to be launched here. As the number one draught beer in Spain, Cruzcampo will serve customers the ‘Spirit of Sevilla’ by bringing friends and family together for some relaxing quality time,” he said.

To celebrate its launch in the UK, Cruzcampo is running a promotion in bars across the country until May 14. The lucky winner will be given a once-in-a-lifetime chance to host a massive Spanish fiesta in its pub, complete with authentic food, entertainment and of course, lager.

In other news: Carrefour, Mercadona, Lidl... which supermarkets are open in Spain this Easter weekend?

Image: Kolform via Wikimedia Commons

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